A series of in-person classes conducted in our charming Carmel shop.

We are thrilled to partner with Brian Mazurek, founder of The Bitter Ginger and bartender extraordinaire,
who will be leading the cocktail workshops.

Be the first to know about our workshops by signing up for our monthly eNewsletter!

Select a Workshop:

With all the essential tools and inspiration to help shake up any gathering,
Social Hour is an experience for both locals and travelers...a place to find
a new favorite glass, a cocktail mixer or bitter, that essential bar tool, the perfect gift.

Digital Gift Card


Gift cards purchased on our website are available for digital download only and will be sent to the email address provided at checkout.
About us

About us

Social Hour is the inspiration of Karen & Eric Baymiller, a fun-loving couple with a passion for entertaining.  After relocating to Carmel from the Bay Area in 2020, these empty-nesters have embarked on a new adventure with the opening of their unique, cocktail-focused retail store in California’s iconic beach town, Carmel-by-the-Sea. Social Hour is a can’t-miss stop on anyone’s checklist — a place to discover unique products and experiences around the ritual of sharing cocktails and gathering together.

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Our Store

6th Ave between Dolores & San Carlos,
Carmel-by-the-Sea, CA