Embracing the art of home entertaining and the simple desire to celebrate together,
Social Hour is a unique retail store that puts a twist on the cocktail experience.

With all the essential tools and inspiration to help shake up any gathering,
Social Hour is an experience for both locals and travelers...a place to find artisan-made products,
a new favorite cocktail syrup or shrub, that essential bar tool, the perfect gift.

Social Hour is the inspiration of Karen & Eric Baymiller, a fun-loving couple with a passion for entertaining.  After relocating to Carmel from the Bay Area in 2020, these empty-nesters have embarked on a new adventure with the opening of their unique, cocktail-focused retail store in California’s iconic beach town, Carmel-by-the-Sea. Social Hour is a can’t-miss stop on anyone’s checklist — a place to discover unique products and experiences around the ritual of sharing cocktails and gathering together.